What is the difference between a Mobile App and Mobile Business Software?

In general terms we provide 2 types of Mobile App.  A Consumer App and a Business Software App.  The functions of each are:

A Consumer App (what we call simply a Mobile App within our site) is an Mobile App that is designed for you to showcase your business to customers and clients.  It can help you engage with your customers, inform them of offers and news via Push Notifications, host an E Loyalty scheme and many other features.  It is published to iTunes and Google Play for your customers and clients to download.

Mobile Business Software is another kind of Mobile App but is designed for you to help run your business.  Examples could be quoting functions, enquiries, CRM, Management and sales information delivered from your office system to a mobile device, staff training functions – almost anything you can think of to allow people who may not be in the office all the time to work smarter.

If you have any more questions on the differences and what can be achieved, please get in touch.

Why do I need a Mobile App for my business?

We’re all doing more on our mobile phones – FACT!  Mobile use is outstripping laptop/desktop use and this gap is growing.  Your customer wants to interact with your business when it’s convenient to them…and this is where a Mobile App comes into it’s own.

If your business is forward looking enough to get it’s own mobile app, you could leap ahead of your competitors as Mobile Apps in the Small and Medium Business Sector are still rare.  This wont last!

There are 7 Magic Benefits to getting a Mobile App for your business (there are many more but lets start with 7)

1. Be Visible to Customers at All Times

2. Create a Direct Marketing Channel

3. Provide Value to Your Customers

4. Build Brand and Recognition

5. Improve Customer Engagement

6. Stand Out From the Competition

7. Cultivate Customer Loyalty

You can read a full breakdown of each of these in our Blog Post found HERE

Or simply get in touch to discuss your ideas

How much will a Mobile App for my business cost?

This is far and away the most popular first question….and possibly the hardest to give a very clear answer to.  In short “it depends”.  If you want to buy a car then do you want a cheap but functional model or a top of the range luxury vehicle?  Obviously what you want it to do and what features you will use will adjust the cost but in general terms, a basic mobile app starts at £399.00 for design.  You also need to factor in that there is an ongoing cost to host the app and allow data changes and push notifications.  These start at about £45 per month.

Of course, a highly technical bespoke app will cost more than this but the advanced features and design will pay for themselves with your increased customer engagement, loyalty and ability to get your customers to refer you.

The easiest thing to do it get in touch with your ideas and we can help you with a more specific idea of costs for your specific app.

Contact us