Don’t need a business mobile app? Prepare to be left behind.

Mobile use outstrips Laptop/Desktop functions and is increasing it’s lead.  If you don’t get a Mobile App to back up your website, you will get left behind.

Starting at £399 for an entry level business app (plus monthly hosting fee dependent on your need) you could be engaging with your customers in new and exciting ways within a few weeks.

Get in touch to discuss your ideas: s.toon@st-it.co.uk

In the meantime, read about the magic 7 reasons WHY your business should be getting a mobile app.

1. Be Visible to Customers at All Times

Statistics show that the average mobile phone user spends more than two hours a day on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

2. Create a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

3. Provide Value to Your Customers

Talking about on-hand information, how about digitising that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.

4. Build Brand and Recognition

A mobile app for your business can greatly contribute to your brand awareness. Break this down into two aspects, the combination of which will make your app a true winner:

  • Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
  • Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

5. Improve Customer Engagement

No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers.  How many customers would prefer to communicate with you via text than via phone?

6. Stand Out From the Competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your area to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

7. Cultivate Customer Loyalty

Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.

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