Buying From Bed!

Your customers and clients want to buy from you when it’s convenient to THEM!

This statement shouldn’t surprise you.  After all, if all your customers got together and co-ordinated their purchasing and enquiries from you so that it fit around your schedule, business would be a lot easier!

Unfortunately, this isn’t how it works.

If you are not convenient and visible to your customers when they think about your product or service YOU WILL LOSE BUSINESS.

A little case study of ME!

Last Sunday evening, I got a notification on my phone about a new Blog post from someone I had worked with before. I was in bed.  Nevertheless I looked at it (as I ALWAYS check my phone when it buzzes if I’m awake) and read the article on their App.  It was great!  I thought “I could add some value to that” so pushed the Call Me button on their app and scheduled a call from them the following morning. (I got the call the following day and am now working on a joint project).

While I was on my phone, I checked the renewal date for my home insurance, bought some more coffee pods for the coffee maker, did some banking, looked at a couple of 360 images of holiday cottages for my next break, shared them to my wife who was working a night shift so she could look at them on Monday…….was I the only person doing business research and transactions on a Sunday evening?  DEFINITELY NOT!

I got a couple of notifications from users of a local Business Consortium App I run claiming vouchers they were entitled to for collecting Loyalty Points on their mobile phones.  I processed them there and then.  So there were at least 3 of us using our mobiles for buying or selling.

So WHY didn’t I get my laptop out and do all this?  CONVENIENCE!  I was already on my phone and could do it all there….so why bother. No boot up time for my laptop, no checking whether it’s charged, no google searching…just everything I needed there in my hand.

Sound familiar?

This is how your Customers and Clients do things…when it’s convenient to them.  Could I have thought, “Oh I can’t do all this now so I’ll remember to do it tomorrow when the businesses I need are open?”…Yes….but then I guarantee I wouldn’t have done it all and some businesses may not have profited from me.

And here’s the crunch….I’ll say it again……If you are not convenient to your customers or clients then YOU WILL LOSE BUSINESS!

People want to look at things to buy, services they need, or information they want when they think about it.  It’s an immediate consumer culture.

They don’t want to wait until they are in front of their computer, when they’ve already got a computer in their pocket!

Whether they are on public transport, just out of a meeting, waiting for an appointment, waiting for their friends in a pub….they think about it – they want to buy, research or contact there and then!

With the dominance of Mobile Technology and the fact it outstrips PC and Laptop functions……

IF YOUR BUSINESS DOES NOT HAVE A MOBILE APP IT WILL GET LEFT BEHIND!

Mobile phones are here to stay. They are NOT the “Betamax” of current technology.  They will only continue to improve the customer experience and feed the Instant Buy culture.

With 24 hours visibility, direct marketing channels, instant call or request contact functions and so much more, a Mobile App goes further than just a website. Your logo sits there on their phone as a visual reminder of your business and your relationship with them ALL THE TIME. When they think about your product or service….there it is!

With Mobile Apps starting from as little as £450 (and we’ll even spread the initial cost) with a £45 monthly hosting fee, you could be serving your current customers more effectively and efficiently and getting them to recommend your business to their friends.

The time is NOW! Leap ahead of your competitors and promote your own company image.

Get in touch: s.toon@st-it.co.uk

Don’t need a business mobile app? Prepare to be left behind.

Mobile use outstrips Laptop/Desktop functions and is increasing it’s lead.  If you don’t get a Mobile App to back up your website, you will get left behind.

Starting at £399 for an entry level business app (plus monthly hosting fee dependent on your need) you could be engaging with your customers in new and exciting ways within a few weeks.

Get in touch to discuss your ideas: s.toon@st-it.co.uk

In the meantime, read about the magic 7 reasons WHY your business should be getting a mobile app.

1. Be Visible to Customers at All Times

Statistics show that the average mobile phone user spends more than two hours a day on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

2. Create a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

3. Provide Value to Your Customers

Talking about on-hand information, how about digitising that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.

4. Build Brand and Recognition

A mobile app for your business can greatly contribute to your brand awareness. Break this down into two aspects, the combination of which will make your app a true winner:

  • Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
  • Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

5. Improve Customer Engagement

No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers.  How many customers would prefer to communicate with you via text than via phone?

6. Stand Out From the Competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your area to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

7. Cultivate Customer Loyalty

Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.