In essence, it is software that is specifically designed and built for YOUR business.
Whatever your business, there is some software that you could buy “over the counter”. If you run a standard business then this may be the most cost effective way to run it.
Unfortunately, there aren’t many “standard” businesses and getting the over-the-counter software to do exactly what you want, see the information you need or simply do the things you want quickly and easily.
By getting software designed for your business, you can quickly make savings in both time and money and get on with running your business the way you want to.