TameFest 2017

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This full 360 interactive image has sound, photos and weblinks.  It’s a great representation of the hard work done by Tame Valley Wetlands.

Turn on your speakers & have a look round.

See the FULL SCREEN version here:

http://www.stitwarwickshire.uk/TVW/TameFest1/

Buying From Bed!

Your customers and clients want to buy from you when it’s convenient to THEM!

This statement shouldn’t surprise you.  After all, if all your customers got together and co-ordinated their purchasing and enquiries from you so that it fit around your schedule, business would be a lot easier!

Unfortunately, this isn’t how it works.

If you are not convenient and visible to your customers when they think about your product or service YOU WILL LOSE BUSINESS.

A little case study of ME!

Last Sunday evening, I got a notification on my phone about a new Blog post from someone I had worked with before. I was in bed.  Nevertheless I looked at it (as I ALWAYS check my phone when it buzzes if I’m awake) and read the article on their App.  It was great!  I thought “I could add some value to that” so pushed the Call Me button on their app and scheduled a call from them the following morning. (I got the call the following day and am now working on a joint project).

While I was on my phone, I checked the renewal date for my home insurance, bought some more coffee pods for the coffee maker, did some banking, looked at a couple of 360 images of holiday cottages for my next break, shared them to my wife who was working a night shift so she could look at them on Monday…….was I the only person doing business research and transactions on a Sunday evening?  DEFINITELY NOT!

I got a couple of notifications from users of a local Business Consortium App I run claiming vouchers they were entitled to for collecting Loyalty Points on their mobile phones.  I processed them there and then.  So there were at least 3 of us using our mobiles for buying or selling.

So WHY didn’t I get my laptop out and do all this?  CONVENIENCE!  I was already on my phone and could do it all there….so why bother. No boot up time for my laptop, no checking whether it’s charged, no google searching…just everything I needed there in my hand.

Sound familiar?

This is how your Customers and Clients do things…when it’s convenient to them.  Could I have thought, “Oh I can’t do all this now so I’ll remember to do it tomorrow when the businesses I need are open?”…Yes….but then I guarantee I wouldn’t have done it all and some businesses may not have profited from me.

And here’s the crunch….I’ll say it again……If you are not convenient to your customers or clients then YOU WILL LOSE BUSINESS!

People want to look at things to buy, services they need, or information they want when they think about it.  It’s an immediate consumer culture.

They don’t want to wait until they are in front of their computer, when they’ve already got a computer in their pocket!

Whether they are on public transport, just out of a meeting, waiting for an appointment, waiting for their friends in a pub….they think about it – they want to buy, research or contact there and then!

With the dominance of Mobile Technology and the fact it outstrips PC and Laptop functions……

IF YOUR BUSINESS DOES NOT HAVE A MOBILE APP IT WILL GET LEFT BEHIND!

Mobile phones are here to stay. They are NOT the “Betamax” of current technology.  They will only continue to improve the customer experience and feed the Instant Buy culture.

With 24 hours visibility, direct marketing channels, instant call or request contact functions and so much more, a Mobile App goes further than just a website. Your logo sits there on their phone as a visual reminder of your business and your relationship with them ALL THE TIME. When they think about your product or service….there it is!

With Mobile Apps starting from as little as £450 (and we’ll even spread the initial cost) with a £45 monthly hosting fee, you could be serving your current customers more effectively and efficiently and getting them to recommend your business to their friends.

The time is NOW! Leap ahead of your competitors and promote your own company image.

Get in touch: s.toon@st-it.co.uk

Custom Business Software – Work Smarter and Faster

Does your business software make you want to do this?

Although most organisations use general purpose software, some organisations will find that it just doesn’t do exactly what they want or it doesn’t work with their current systems.

Conventional Off The Shelf software can quickly become unwieldy, using multiple spreadsheets, word documents or even multiple database to enter and record business functions.

Don’t suffer “Death By Spreadsheet”

In this case, the investment to have the software system they need designed and developed specifically for them solves many problems and creates greater efficiency, allowing the company to do the things it should be, rather than slaving to their software.

Advantages of this include
  • The company will get the exact software/system that they need
  • It will work exactly how they want it to work giving them exactly what information they need in the format they want
  • It will only have the features that they specifically need in their business.
  • The company can save significant time automating administration tasks
  • It can reduce errors by performing verification and error handling functions in the background to make sure the data is correct at input
  • It can have disaster recovery built in as a standard or be totally cloud based so any user can use it anywhere.

It can serve the companies business mobile software to give sales personnel or representatives direct live information on the road

The investment in your OWN software can yield massive increases in efficiency and time, allowing you to do more of what you’re good at.

Get in touch to discuss matching your software to your business, not fitting your business to the software you’ve got.

How to display your 360 Interactive Images effectively

General information on Displaying 360 Interactive Images

To get the best out of an interactive 360 it should be able to be displayed in a web browser.  This allows it to have all the information hotspots available and be fully interactive.

All the files can be provided to host the full page 360 on your website.  It can then be uploaded to your web host and linked to in the same way as any other webpage on your site.  Alternative you can embed it into a current page using iframes tags.

Alternatively we can host it on our site (FREE) and you can link to it from your pages via a text or image link (when hosting on our site we reserve the right to post it to twitter and use it as advertising of our services):

View our 360

Or

(Click image to follow link)

Also, if you wish us to host the files for you, you can embed the 360 in your web page via iframes tags and we can supply the code for this to be done.

If you use a WordPress powered site, we can provide you with the correct plugin to be able to embed the 360 package we supply you with into your WordPress site. (See the Panorama’s in our Blog for examples)

Video

The 360 can be provided as a video but this will not show the Hotspot information and will not be interactive.  It will pan at a predetermined rate.  You can download an example here: Tame Valley Video

Twitter

If you wish us to host your image, we can insert the correct tags into the files to allow you to create Twitter Cards when posting the link on Twitter.  When the content is clicked it takes the reader to the full page 360.

Example of a Twitter Card:

Facebook

We can provide you with a 360 spherical projection image which can be uploaded to Facebook.  Interactive hotspots are not support on Facebook posts however when viewed on a mobile phone this presentation will allow the user to look around the image by moving their mobile device.

Any question?  Get in touch. sfwtoon@gmail.com

360 Interactive for Tame Valley Wetlands Education Centre

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The Tame Valley Wetlands Landscape Partnership, or TVWLP for short (formerly the Tame Valley Wetlands Partnership), was set up by Warwickshire Wildlife Trust in 2005 with the vision of working in the Tame Valley Wetlands Living Landscape area to ‘create a wetland landscape, rich in wildlife and accessible to all’.

Have a look round their Education Centre above and visit their website to see the great work they do and the amazing courses and training they offer.

Don’t need a business mobile app? Prepare to be left behind.

Mobile use outstrips Laptop/Desktop functions and is increasing it’s lead.  If you don’t get a Mobile App to back up your website, you will get left behind.

Starting at £399 for an entry level business app (plus monthly hosting fee dependent on your need) you could be engaging with your customers in new and exciting ways within a few weeks.

Get in touch to discuss your ideas: s.toon@st-it.co.uk

In the meantime, read about the magic 7 reasons WHY your business should be getting a mobile app.

1. Be Visible to Customers at All Times

Statistics show that the average mobile phone user spends more than two hours a day on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

2. Create a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

3. Provide Value to Your Customers

Talking about on-hand information, how about digitising that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.

4. Build Brand and Recognition

A mobile app for your business can greatly contribute to your brand awareness. Break this down into two aspects, the combination of which will make your app a true winner:

  • Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
  • Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

5. Improve Customer Engagement

No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers.  How many customers would prefer to communicate with you via text than via phone?

6. Stand Out From the Competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your area to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

7. Cultivate Customer Loyalty

Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.

What can a 360 Tour do for you?

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Utilising 360 Virtual Reality Tours and Panoramas into your business have many uses:

  • Giving people a taste of your shop, premises or products
  • Selling or Letting a Property – let people walk round it in VR or on your website
  • Give rich, interactive demonstrations of your services
  • Showcase your business to it’s best effect.
  • Give people the guided tour before they visit so that they engage with you faster.  They can walk through your business before they even visit.

With added hotspots for Information, Close Up Photos and Videos, your target audience can interact with you at any time.

Have a look around the Coleshill War Memorial above to see some of the things a 360 Tour can do for you.

360 Panoramas, VR Tours and 360 Videos can be presented on your website, via your own business Mobile App or on a VR Headset (such as Google Cardboard).

Get in touch to see how we can help you. Email Simon NOW at sfwtoon@gmail.com

See our launch offer below to see how you can take advantage of this at a great price now and forever.

Launch Offer – 360 Tour of YOUR Business, Property, Shop…whatever you like!

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To celebrate the launch of our 360 WEB panoramas and tours we are offering single room panoramas for your website at only £99!  That’s full 360 imaging and up to 5 hotspots for information, graphics, or web links. (Video hotspots and linked panoramas for a virtual tour are available and will be quoted upon request).  And there’s further discounts for multiple rooms!

AND for anyone who takes advantage of this offer you will get a 25% discount on standard 360 panoramas and tours after the launch offer ends (current normal price £175).  So get in touch now and you could enjoy a continuing discount on this service FOR EVER. (Lifetime discount is limited to first 15 customers paying for special launch offer of one panorama for £99)

Of course the panoramas can also be delivered in your own Mobile App or in high definition.  They can even be produced for Google Cardboard compatible headset for fully immersive tours.  Get in touch to learn more. (This launch offer does not include VR Imaging for Headsets or presentation of panoramas in Mobile Apps.)

Take a look at the demo above to see what can be done.  Take a look at the info and picture hotspots and look round by dragging the picture with your mouse.

Email Simon at sfwtoon@gmail.com